Call tracking
Alloka
Alloka describes offering dynamic and static call tracking and says Static FIX tracks one advertising source using a virtual number. The plans page lists Dynamic START at 2,990 rubles with a 3-day free trial and Dynamic PRO at 4,990 rubles with a 7-day free trial; a review on the feedback page says the trial is free for two weeks.
Media buyers comparing attribution needs with billing terms may want to clarify which trial and tariff conditions apply before committing.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-30.
This page contains no partner link to this service.
- Logo
All logos are trademarks of their holders, displayed solely to show which service is meant.- Name
- Alloka
- Category
- Call tracking
- Official site
- alloka.ru · No link provided
- Facts checked
What does each Alloka plan name?
The pricing page distinguishes the plans by tracking model and included features, according to its listings checked 2026-10-30.
- Dynamic START: dynamic numbers, sessions and call recording (pricing page, checked 2026-10-30).
- Dynamic PRO: keyword and UTM-tag tracking, call recording and CRM integrations (pricing page, checked 2026-10-30).
- Static FIX: call recording and a dedicated city, mobile or 8800 number (pricing page, checked 2026-10-30).
What do START, PRO and FIX cost?
Alloka lists separate prices and trial terms for its three plans, with VAT excluded from the listed tariffs, according to the pricing page checked 2026-10-30.
- Dynamic START — 2,990 rubles; 3-day free trial.
- Dynamic PRO — 4,990 rubles; 7-day free trial.
- Static FIX — 990 rubles.
The trial terms differ across Alloka’s pages and a review on its feedback page; the sources give these descriptions, each checked 2026-10-30:
- Homepage — free 7-day period.
- Feedback-page review — free for two weeks.
The pricing page says its tariffs exclude VAT and describes them as fixed prices without additional or hidden fees. The vendor also states that its callback widget is free on PRO and Mini plans. Help documentation positions Dynamic START for sites with up to 100 visitors per day and Dynamic PRO for sites with 300 or more unique visits per day.
What does Alloka track and attribute?
Alloka’s help documentation describes tracking calls, chats and website form requests to measure advertising effectiveness and identify customer sources. The vendor lists incoming calls, forms, online consultants and callback services within its tracking scope.
For calls, Alloka says it can associate an advertising query, traffic source and UTM tag with the call. Its feature page also says the service attributes calls to advertising sources, keywords, UTM tags and customer phone numbers.
The vendor describes website form submissions as trackable and says they can be added automatically to a CRM. Its email-tracking feature logs email events and displays their source, subject and message text in Alloka. The vendor also says replacement email addresses can use a company’s own domain.
What should support clarify before signup?
Ask how the written terms apply to the plan and tracking setup being considered. Alloka’s help center points readers to a public offer, service terms, technical requirements and tariff rules.
In general, buyers should ask which document governs billing, what happens when a plan’s included scope is exceeded, and how changes to service terms are communicated. They should also clarify who handles implementation questions and what information support needs to assess a tariff choice. Alloka’s help center invites users to contact the company with questions and for help choosing a tariff. Keep answers in writing, especially where a page’s description and a formal term may differ.
How do website code and numbers work?
Alloka’s documented flow begins with website code that identifies a visitor’s advertising source, displays a tracking phone number and records calls. The documentation distinguishes dynamic tracking, which can identify a source down to the keyword, from static tracking, which assigns one number to one advertising channel.
For number routing, Alloka says it works with different telephony providers to select call routes automatically. The help documentation also says the service connects backup communication channels and regularly checks number availability.
The provider’s documentation lists federal 8800 and 8804 numbers, plus city numbers in Moscow, Saint Petersburg and 31 other Russian regions. Alloka says it can connect mobile phones, Megafon numbers or a company’s own SIP numbers.
Which listed features support reporting?
The vendor describes call recording playback as a way to review calls and support work with employees. Reports can be exported to Excel or CSV, according to Alloka’s feature page.
Alloka says users can configure daily reports in addition to weekly email reports. Its listed report contents include call counts, target-call counts, popular sources, advertising campaigns and call pages.
The vendor says agency managers can specify multiple email addresses for report delivery. It also describes a profile time-zone setting that displays contact statistics in local time.
Which stated limits narrow the plans?
The plan listings set different boundaries for dynamic and static tracking, according to Alloka’s pricing page checked 2026-10-30.
- Dynamic START includes 2,500 sessions, and its listed price excludes VAT.
- Dynamic PRO lists 10 phone numbers.
- Static FIX covers one advertising source through a virtual number.
The trial terms also vary by source: the homepage states a free 7-day period, the plans page lists 3 days for Dynamic START and 7 days for Dynamic PRO, and a feedback-page review describes two weeks free. The Megaplan integration is described as having basic functions, with more planned for a later release. Several details are missing; they are listed under What we could not confirm.
Which tracking model should alternatives match?
Compare alternatives by whether their attribution is dynamic or static, which limits are included, and whether the integrations cover the systems in use. Billing terms and available number types should also match the intended setup.
When does the listed tracking scope fit?
The listed scope may suit teams that want email tracking alongside call tracking, since Alloka says email tracking can be added to any call-tracking plan. The vendor also describes mobile virtual numbers that can receive SMS.
Alloka says call tracking is available in New York, San Francisco, Boston and other US cities. It offers an English-language website and personal account. The vendor describes integrations with CRM systems, web services and analytics systems, so buyers should compare those categories with their existing setup.
What we could not confirm
- Company identity: legal entity, address and history
- Offer document: contents of the public-offer page
- Data handling: retention period and deletion terms
- API: availability, documentation and access terms
- Number coverage: full regions, per-number charges and availability
- Support: response times and escalation process
- Implementation: technical requirements beyond the website-code description
What do Alloka’s tracking terms answer?
How does keyword attribution differ from channel attribution?
The help documentation says dynamic call tracking can identify an advertising source down to the keyword. Static tracking assigns one phone number to one advertising channel. The distinction is between keyword-level source identification and a fixed channel-level association.
Which integrations appear in the Dynamic PRO listing?
The Dynamic PRO integrations option lists Yandex.Direct, Yandex.Metrica, Google Adwords, Google Analytics, AmoCRM and Bitrix24, according to Alloka’s plans page. Separately, the vendor describes Google Analytics and Yandex.Metrica integrations for call statistics and conversion-cost calculations.
How are incoming SMS handled?
Alloka says incoming SMS on mobile tracking numbers appear in the account and can create records in AmoCRM or Bitrix24. The integration description concerns incoming messages; buyers should clarify how that workflow applies to the mobile numbers and CRM configuration they intend to use.
What does the Megaplan integration send?
The vendor says Alloka sends incoming-contact data to Megaplan, creates a contact and deal, and transfers additional parameters. Its separate description characterizes the integration’s current functions as basic, with more planned for a later release.
Can the feedback widget open automatically?
The vendor says the feedback widget can open automatically after 20 seconds of an active website session, according to its news page checked 2026-10-30. Buyers assessing this feature should clarify how its timing and activation behave on their site.
What contact and billing workflows are described?
Alloka lists a support email on its site. The vendor also says invoices can be combined for multiple tracking objects and, for agencies, multiple clients. The available descriptions address contact and invoice grouping, not response timing.
Are the tariff terms ready to assess?
Fits if… the dynamic or static plan scope matches the attribution need and the applicable written terms are clear.
Probably not if… the choice depends on a trial duration that has not been reconciled across Alloka’s pages and feedback-page review.
Main risk… proceeding without checking which trial description and tariff documents apply to the selected plan.
Sources
Below are the public pages behind the facts above, together with the date each one was read.
Notes on the making of this review
Editorial team of Profile Workshop. Profile Workshop compiled this page from the public sources above as they stood on 2026-10-30. We did not test the service ourselves. We revise the text whenever those sources are updated.
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