Trackers
Improvely
Suppose you run traffic from several sources and the payout does not match your spend: what does the tracker keep, and where does it run? Improvely says it records clicks, conversions, and revenue together, while its terms say Client Data is stored in the United States. The catch is that the documented subscription terms set monthly visit limits and automatic renewal.
This is relevant for media buyers comparing tracking workflows, especially those who need to understand what remains their responsibility.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-31.
This page contains no partner link to this service.
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All logos are trademarks of their holders, displayed solely to show which service is meant.- Name
- Improvely
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- Trackers
- Official site
- improvely.com · No link provided
- Facts checked
What Improvely Records at a Glance
The pricing page and feature pages describe the following tracking scope and tools, checked 2026-10-31.
- Tracking: visits, conversions, and click-fraud monitoring.
- Traffic sources: ad clicks, links, social media, searches, bookmarks, and type-ins.
- Testing: split testing tracking tools.
- Reporting: reports update as events occur and can be exported to Excel CSV.
Which Clicks Reach Improvely Reports?
Improvely says it identifies signup and sales sources across campaigns and other channels, then builds visitor activity profiles. The provider describes reports that break down conversion and revenue sources by channel, campaign, and cost.
A visitor profile can include past visits and conversions, according to the feature page. For analysis, the service lists first-click, last-click, and intermediate attribution models; attribution assigns conversion credit across interactions.
Funnel reports show paths through website steps, and the vendor says they can reveal where sales drop off. Improvely says users can define custom conversion goals without setting up funnels in advance. These are vendor descriptions, not independent evidence of tracking accuracy.
Which Setup Guides Start a Project?
The documentation lists guides for click-fraud alerts, duplicate-conversion filtering, and choosing a conversion attribution model. These topics give a newcomer a reading path.
The same documentation lists API endpoints for projects, links, conversions, users, and user permissions. It also lists settings for excluding IP addresses from tracking.
For connections to other tools, the docs name WooCommerce, Shopify, Volusion, BigCommerce, and MailChimp.
How Do Click-Fraud Alerts Become Reports?
Improvely says its monitoring inspects ad clicks for suspicious activity and can alert users to potential click fraud. When it detects suspected fraud, the provider says it prepares a report for the advertising site or search engine.
The vendor says those reports include IP addresses, locations, referring URLs, and the dates and times of suspicious clicks. An alert also offers a one-click lookup of the organization associated with an IP address, according to the feature page.
Improvely says it filters some good bot data from fraud alerts and related reporting.
When Does the Trial Become a Bill?
Improvely’s pricing page lists four monthly plans: Freelancer, Startup, Small Agency, and Large Agency. The vendor states that the first 14 days are free, and its pricing page says each plan includes a 14-day free trial.
The pricing page lists these prices and visit allowances for Improvely:
- Startup: $79 per month, with tracking for 50,000 visits per month.
- Small Agency: $149 per month, with tracking for 100,000 visits per month.
- Large Agency: $299 or more per month, with tracking for 250,000 or more visits per month.
The pricing page says Improvely charges the selected monthly plan if the customer does not cancel within the 14-day trial. Its terms say billing begins at the start of the subscription period after a trial, and plans renew automatically unless notice arrives at least seven days before the current period ends.
Only unique visits or ad clicks count toward plan limits, according to the pricing page. The terms say excess usage changes the subscription to the lowest-cost advertised plan that accommodates it. Cancellations do not bring refunds or credits for partial or unused months, according to the terms.
What Becomes Clear in the First Reports?
Improvely says reports update in real time as new events occur and can be exported to Excel CSV. That gives buyers a documented route to inspect and export report data as activity arrives.
The feature page lists first-click, last-click, and intermediate attribution models. Buyers can compare how those models assign conversion credit across interactions.
Team accounts can have full or read-only access, with optional click-fraud and new-conversion notifications, according to the pricing page. For agency workflows, Small Agency and Large Agency include sub-accounts, while white-label reporting is listed for Large Agency.
Which Visit and Data Limits Slow Work?
The terms and pricing pages describe visit caps, retention limits, and service conditions; the vendor checked these pages on 2026-10-31.
- Visit caps can trigger a move to the lowest-cost advertised plan that accommodates usage.
- The pricing page describes reports and visitor history going back up to 2 years; the terms say Client Data may be deleted beyond the plan’s retention period, stated as 24 months unless otherwise indicated.
- The terms allow access, tracking links, and fraud monitoring to be deactivated after nonpayment.
- Cookie-law compliance, privacy-policy disclosure, and required visitor consent remain the user’s responsibility.
- The terms describe the service as provided as is, without assurance that it will be uninterrupted or error-free.
See “What we could not confirm” for other open questions.
Which Tracker Criteria Can You Compare?
Compare trackers by hosting model, visit metering, integrations, retention, reporting, and migration support. In general, checking how each provider handles these criteria clarifies what the subscription covers and what work remains with the buyer.
Who Can Work With These Visit Rules?
Improvely lists team logins, client reports, and export tools; its pricing page also lists sub-accounts for Small Agency and Large Agency plans. The terms set a minimum age of 13 for service access and prohibit use connected with adult or pornographic services.
The terms place cookie-law compliance, privacy-policy disclosure, and required visitor consent on users. Awio says Client Data is hosted and persistently stored in the United States by Awio or its third-party providers.
What we could not confirm
- Deployment model: whether the tracker is cloud-only, self-hosted, or offered in separate versions
- First-project setup: account, tracking-code, campaign, and conversion configuration steps
- Click-to-conversion transport: redirects, postbacks, and attribution implementation details
- Migration: import options and help moving data or campaigns from another tracker
- Cancellation or nonpayment: export, access timing, and deletion process beyond retention terms
- Pricing: Freelancer price and allowance, payment methods, taxes, and in-period usage changes
- Support operations: response times, service hours, and channels beyond the listed contact
- Independent verification: evidence for tracking accuracy, fraud detection, and service reliability
What Do the Trial and Tracking Pages Answer?
Does the trial page explain when billing starts?
The trial page lists a free trial, and the conversion-tracking page says the first 14 days are free. The pricing terms say billing begins at the start of the subscription period after a trial. Check the cancellation condition before the trial ends.
Can IPv6 activity be excluded or searched?
Improvely says its IP Ignore List supports IPv6 addresses and range masks to exclude employee activity. The vendor also says People Explorer Search can find recorded visitor activity by IPv6 address.
What does the Google Ads tracking claim cover?
Improvely describes itself as a Google Certified click tracker for tracking clicks and conversions from Google ads.
What does Large Agency white-labeling include?
Improvely says Large Agency plans allow client logins on the agency’s domain and display its logo on all pages. The vendor also says it provides free automatic SSL certificates for white-label domains. Confirm the plan’s current terms before relying on these details.
What does the Bing click-ID export contain?
Improvely says it tracks Bing click IDs in Excel exports and planned to rename the spreadsheet column to “External Click ID.” The vendor also says it has supported Bing Parallel Tracking since 2017.
Who operates the service and how can users contact it?
The terms identify Awio Web Services LLC as the operator. They say users with questions may contact Awio by email or at its listed Cary, North Carolina address.
Start If Visit-Based Billing Fits
Fits if… Improvely’s click, conversion, and revenue tracking matches the records your workflow needs, and monthly visit-based billing suits your traffic.
Probably not if… you need…
Main risk… plans renew automatically unless notice arrives at least seven days before the period ends, and the terms provide the service as is.
Sources
Below are the public pages behind the facts above, together with the date each one was read.
- www.improvely.com/features/conversion-trackingchecked
- www.improvely.com/termschecked
- www.improvely.com/docschecked
- www.improvely.com/pricingchecked
- www.improvely.comchecked
- www.improvely.com/features/click-fraud-detectionchecked
- www.improvely.com/blogchecked
Notes on the making of this review
Editorial team of Profile Workshop. Profile Workshop compiled this page from the public sources above as they stood on 2026-10-31. We did not test the service ourselves. We revise the text whenever those sources are updated.
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Do you represent Improvely and see an error or outdated information here? Write to us with evidence. Once the correction is documented, we fix the entry or take it down. Payment never gets an entry removed or softened.
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